Making Sense of SEO (Search Engine Optimization)
SEO is rightfully a hot-button topic but can be overwhelming and confusing to those not specialized in that area. Right off the bat, if you research SEO, you see a variety of terms that seem to be overlapping, confusing, jumbled, and could drive anyone crazy, for example: Content SEO, Semantic SEO, On-Page SEO, Off-Page, Technical, and Local. Honestly, the list could go on and on, but neither one of us have time for that, so today we will try to break down a few of those terms for you and help you gain a better understanding of the types of SEO, what they do, and why they are important.